In 3 Reasons Every Organization Should Blog, we established that blogging means big business. By positioning your organization as an industry expert, driving traffic to your website, and providing unique value to potential consumers, blogging provides today’s companies a unique way to connect with their target market.
All great stuff.
But like my client expressed (above) what about the content?
“What’s interesting enough to blog about?” is a question I routinely hear from organizational clients involved in industries from agriculture to technology.
So today, I’m going to share a quick reference guide I tap into when blogging about the (seemingly) boring-est of entities. Blogging mean business, and succumbing to the blog-induced brain locks are not conducive to rockin’ out this digital space.
Let’s get started:
Start With Goals
Before we can launch a top visited blog, it’s important to put together a list of blogging goals – the whys and wherefores driving your desire to blog.
Here’s a sample list:
The “why” we’re blogging always precedes the “what” we’re blogging about. Hammer out your goals before you hit the brainstorm board.
Think Target Market
We’re not writing for ourselves – we’re writing for a well-defined audience.
Regardless of whether your blogging about organic baby food or semi-trailer parts, target market – group of consumer to which a product of service is aimed – is always a great place to start:
If you’re hitting a wall, research favorite brands (doesn’t have to be direct competitors) of this demo and start making a list about what they’re blogging on. See what’s resonated well with their audiences and identify any topic parallels that may be of interest to yours. As I tell my college students, “A little competitive analysis never hurt nobody.”
Yes – I keep a go-to, one size fits all blog topic cheat sheet that has yet to let me down in over ten years of content creation.
Are you ready for this?
Creating great content is essential for blogging success, but don’t fret – you can do this! Every organization – no matter how dull or blah or drowning-in-excel-sheets boring – has something interesting to blog about. Utilize the three strategies above to help generate must-read blog content and reap the many benefits of connecting with consumer in the digital space.
Learn more blogging secrets by enrolling in Hannah’s DIY Marketing & PR for Busy Professionals online course. Graduate from this all-inclusive educational experience with a top notch marketing and public relations strategy along with the nitty-gritty know how to execute in a way that gets RESULTS. Visit: www.mprcourses.com for more information.
About the Author:
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY