Last month, we discussed 3 Secrets for a Social Media Strategy necessary for a successful social campaign. While focusing on your target market, prioritizing top platforms, and active engagement are essential for 21st century communications, seamless execution of such strategies are essential for social success. Today, we’ll discuss the tools and resources you’ll need to carry out a stellar social campaign guaranteed to grow your following and get more clicks!
Here are a few tips to execute your social strategy successfully:
The Information Age often leaves a content manager overwhelmed with “what to post?!” Don’t get lost in the sea of puppy pics, sharing contests, and weekly deals – organize your content sources and commit to a streamlined system for organizational sharing.
What are your current content resource(s)? Similar accounts? Industry pubs? Google alerts? The office intern’s next generation iPhone? Create a list of potential content sources and ensure there’s an easy, no-hassle way to share content. Include team members on the Admin access, install “Share Now” apps on company devices, and categorize organizational image and video files in a user-friendly filing system.
Real time posting’s awesome, but not always possible. Utilize social media scheduling applications to streamline your accounts without committing the unforgivable sin of “dead air”. 24/7 Activity is a consumer expectation – this means your accounts should plan for posting outside of the 9-to-5. Simplest way to integrate this need for steady streaming, is to implement post scheduling through providers such as HootSuite and Buffer. In addition to providing you with the ability to maintain social activity while you’re unplugged, these applications also provide insightful reports for follower activity.
As a youngster, I remember eagerly awaiting the arrival of a favorite magazine’s “Holiday Edition” or “Summer Special”. Anticipating the exclusive content, I’d devour the publication’s seasonal series. While today’s consumers are no longer big on snail mail nor cassette tapes, content themes are still a big deal.
People love themes; they like the structured energy surrounding an anticipated debut, and respond well to “thought ticklers” pre-post build-up provides. Themed, scheduled posts also provide the marketer the benefit of structured sequence. When compiling a themed post series, I’ll often spend a couple hours gathering information, taking pictures, creating graphics, and this “batched” content will often provide weeks of posting material. Presto - improving time efficiency and follower engagement!
Having a solid strategy and the right resources are essential for digital communication success. By implementing the tips described above, today’s marketer can greatly reduce the headache of managing multiple social accounts and increase their social “wins” in an information-saturated world. Prioritize content organization, post scheduling, and themed series as you execute your social media strategy successfully.
About the Author:
Hannah Becker is a millennial entrepreneur, marketing consultant, and professor. As Founder/CEO of Becker Marketing & PR, Hannah helps organizations engage millennial consumers through digital strategy and public relations. More information on Hannah's publications and project portfolio can be found at Becker Marketing & PR. Follow Hannah on Twitter:@MotivatedGenY for more millennial insights.
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY