Here are 30 facts that’ll help you get a handle on millennials:
1. In 2015, millennials surpassed baby boomers as the largest share of the U.S.'s voting-age population (Bloomberg).
2. Numbering roughly 88 million, millennials make up about one-fourth of the US population (Nielsen).
3. No new millennials are being born — but the generation continues to grow because of immigration. 15 percent of US millennials are foreign born (Bloomberg).
4. 43 percent of millennials in the US are nonwhite, the largest share of any generation (Pew Research Center).
5. One-fourth of millennials in the US speak a language other than English at home (US Census Bureau).
6. Over half of millennials believe the American Dream is dead (Fortune).
7. Millennials in the US wield about $1.3 trillion in annual buying power (Boston Consulting Group). They are projected to have majority buying power in 2017.
8. Politically, majority of millennial are classified as “Democrat”, however, millennials aren’t predictably liberal. On marijuana legalization and same-sex marriage, they're left of center. They've shifted right on gun policy and are divided on abortion rights (Bloomberg).
9. 42 percent of young adults ages 18-29 years old have student loan debt (Harvard IOP). Currently outstanding student loan debt exceeds $1 trillion (White House).
10. The median income for millennials in the US who are year-round, full-time workers is $33,883 (US Census Bureau).
11. By 2025, Millennials will dominate the workplace, holding over 75 percent of jobs (Pew Research Center).
12. Millennials are getting a late start on the American Dream – marriage, house, children. Almost 1 in 5 25- to 34-year-old men lives with his parents (Bloomberg).
13. More than 85 percent of millennials in the US own smartphones (Nielsen).
14. Millennials will be responsible for caring for the aging population. By about 2033, working-age Americans will support more people over 64 than under 18 (Bloomberg).
15. US millennials touch their smartphones 45 times a day (SDL).
16. 87 percent of online adults in the US age 18 to 29 use Facebook, with 53 percent on Instagram, 37 percent on Twitter and 34 percent on Pinterest (Pew Research Center).
17. Five out of six millennials in the US connect with companies on social media networks (SDL).
18. Three in four millennials (74 percent) sometimes or never trust the federal government to do the right thing, and two in three (63 percent) feel the same way about the president (Washington Post).
19. Millennials are more likely than others to think that family, not government, is mostly responsible for older people's economic well-being and they are not okay with cutting Social Security benefits (Bloomberg).
20. The top five favorite brands of millennials in the US are Nike, Apple, Samsung, Sony and Walmart (Moosylvania).
21. Millennials in the US are seven times more likely to give their personal information to a trusted brand than to any other brand (SDL).
22. One-third of older millennials (ages 26 to 33) have earned at least a four-year college degree, making them the best-educated group of young adults in US history (Pew Research Center).
23. More than 85 percent of millennials correlate their purchasing decisions and their willingness to recommend a brand to the social good efforts a company is making (Millennial Momentum).
24. Just 26 percent of millennials in the US are married, compared with 36 percent of Generation X, 48 percent of Baby Boomers and 65 percent of the Silent Generation at the same age (Pew Research Center).
25. 88 percent of millennials saying they only "sometimes" or "never" trust the press (Washington Post).
26. 66 percent of millennials in the US follow a company or brand on Twitter and 64 percent like a company or brand on Facebook to score a coupon or discount (University of Massachusetts Dartmouth).
27. The majority of millennial consumers are immune to traditional advertisements (AdWeek).
28. 56 percent of millennials in the US would share their location with companies to receive coupons or deals for nearby businesses (USC Annenberg Center for the Digital Future).
29. Only 6 percent of millennials in the US consider online advertising to be credible (SocialChorus).
30. For 95 percent of millennials in the US, friends are the most credible source of product information (SocialChorus).
For more information about millennials:
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY