The millennial market isn’t going away – as the largest generation in American history, they’re here to stay; in fact, due to immigration, their demographic will continue to grow (and wield influence).
Economic forecasts indicate millennial consumers will be accountable for over $10 trillion spend over the course of their lifetimes in the United States alone.
Millennials want customized experiences, organizational accountability, digital relationships, and innovative technology. To remain relevant in this quickly changing market, today’s organizations must prioritize a millennial-friendly shopping experience.
Here are 35 facts to help today’s organizational leaders innovate for the millennial consumer:
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About Hannah Becker:
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY