Goldman Sachs reports American parents currently spend $1 trillion each year on their children, not including college costs - a figure that is forecasted to grow in coming years.
The emergence of the millennial parent has organizations spinning, trying to answer the following questions:
Here are 12 statistics that’ll help you get a handle on who makes up the millennial family:
Want to learn more about millennials?
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About Hannah Becker:
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY