As a marketing consultant, I’m often called upon to revive a “dead” social presence.
You know the type – seemingly endless product promo posts:
Such spammy “socializing” is a surefire way to kill your organization’s social buzz.
Revamping these type of social media “duds” often require client education, ensuring all involved team members understand the objectives and requirements of a strong social presence.
Here’s a hint: It’s not posting five times a day about how consumers should buy your product or service.
Far too many communications and marketing professionals have adopted the erroneous ideology that social media is a just another communication medium for advertisement purposes – lumping this 21st century tech platform in the same a category as billboards, newspaper ads, 30-second radio spots, and infomercials.
Driven by digital conversion analytics and panicked by the sheer volume of social noise encountered on today’s world wide web, it’s easy for today’s content managers to overlook the true role social media plays in our society (and hence, missing the opportunity to make sales); however, social media is more than a communication medium – it’s a relational tool.
Not just another commercialized outlet for product promo.
No just another advertising opportunity or place for PR pitch.
Not just another communication vehicle.
What started as an online platform exclusively available to those with an .edu e-mail address, has evolved into one of the most influential relational tools of the 21st century. Today’s consumers use social media to relate to one another – not just shop or sift through information (we have Google Shopping and Amazon for that).
Smart organizations recognize the immense influence today’s brands can have with their target market via social media “socializing”. By focusing their digital marketing efforts on engaging the consumer vs. bombarding them with a steady stream of commercialized information, organizations can reap the exponential benefits of truly relating to their social followers, like: brand loyalty, consumer rapport, shared content, organizational ambassadors, and repeat sales.
Want more social media strategy tips?
Learn more social media tips and tricks by enrolling in Hannah’s DIY Marketing & PR for Busy Professionals online course. Graduate from this all-inclusive educational experience with a top notch marketing and public relations strategy along with the nitty-gritty know how to execute in a way that gets RESULTS. Visit: www.mprcourses.com for more information.
About Hannah Becker:
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY