Over half of millennials believe the American Dream is dead, hence their demonstrated commitment to redefining success beyond three kids by thirty, a 4,000 sq foot home, and a gas-guzzling SUV. Entrepreneurship, tiny houses, and crowdfunding allow them to circumvent the established organizations that burned them – big business, mortgage companies, and traditional financial institutions.
The now largest generation on the planet is wielding their majority influence to impact everything from how we do business to our relationship with money.
Here are few statistics that’ll help you understand why millennials think the way they do:
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About Hannah Becker:
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY