Not-so quick answer: Millennials are generally defined as anyone born after 1980, and before the early 2000’s. In the year 2016, millennials are typically made up of individuals ages 18 to 36. Depending on your definition source, there may be some age overlap between older millennials and Generation X, and younger millennials and Generation Z. The majority of United States born millennials have Baby Boomers parents, and a paradigm immensely shaped by disastrous events of the times such as the: 9/11 terrorist attacks, Great Recession, Global War on Terror, and mortgage crisis. Experiencing such events at impressionable periods of development have led many members of the millennial generation to be observed as less trusting and more skeptical than their predecessors.
As millennials continue to influence – may we dare say “create” - our culture, it’s important for today’s professionals to become acquainted with who the millennials (really) are, how they think, what they care about, and how they will continue to impact our world.
Here are few statistics that’ll help you get a handle on who makes up the millennial generation:
Want to learn more about millennials?
Learn more millennial facts and marketing strategies by enrolling in Hannah’s DIY Marketing & PR for Busy Professionals online course. Graduate from this all-inclusive educational experience with a top notch marketing and public relations strategy along with the nitty-gritty know how to execute in a way that gets RESULTS. Visit: www.mprcourses.com for more information.
About Hannah Becker:
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY