People using a desktop computer to search online increased from 1.4 billion to 1.6 billion users in 2015, while people searching online using a smartphone increased from 800 million to 1.9 billion users in 2015.
That’s like more than doubled in just one year – wow!
Turns out mobile devices are actually more popular than toothbrushes – okay, that’s disturbing.
Here are some other mobile matters stats that will make you think, “Wow, smartphones really are taking over the world!” :
Given that mobile devices are totally the bomb – not just in functionality, but also in popularity – it’s important we our organizational website are mobile responsive.
Here’s an example of the exact same website in both non-mobile friendly vs. mobile responsive forms:
Check out that mobile website (above). You could actually order something off it!
Mobile responsive website provide two key benefits:
Since 2016, Google is less likely to display nonmobile responsive sites as a legitimate search result.
Translation: Mobile responsive site = higher web traffic = more potential revenue.
Mobile devices usage is only climbing - don’t lose customers to your mobile responsive competitors!
Update those websites!
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About the Author:
Hannah Becker is a millennial author, entrepreneur, and marketing consultant. She currently helps brands increase millennial market share through digital strategy and public relations. Follow Hannah on Twitter@MotivatedGenY